Alex moved to Cornwall in search of a simpler, slower way of life. Fascinated about the way we live and the ideas that inform the way we live. Mythology, in particular, interested her; in telling stories that illustrate how we understand the world and our place within it. It’s this storytelling-notion that’s at the heart of all the work she does. Her blog On Serpentine Shores, documents her new life on the Lizard peninsula. We worked with Alex on her visual identity, reflecting nature and simplicity.