Tarte & Berry offer luxury award-winning artisan bakery treats. They supply to Selfridges, Harvey Nichols along with many specialty food delis across the UK. Their bakes are created with the best ingredients, using trusted techniques adapted by co-owner, cordon bleu trained chef Jane. They wanted their current brand refined to reflect their luxury brand with the long term goal to be recognized as a leading bakery brand in the UK.
We first of all crafted core brand guidelines, refining their current colour palette and focusing on their tone of voice whilst connecting with their target audience and developing their brand aesthetic. We sourced a photographer to capture the feel of their brand in keeping with the guidelines. From there we developed the logo design, changing the current design into something more elegant, feminine and on brand. With an evolved colour palette and fonts we crafted elegant packaging for both B2B and B2C customers with touches of illustration. We conducted a gap analysis of e-commerce opportunities and created a plan for the design of a new website. We developed a custom Shopify website to fulfil their growing business.